Selling complex products often means managing countless configurations, quoting variations, and custom requests — all of which can easily slow down your sales process. That’s where Mercura CPQ steps in. Designed specifically for industrial and manufacturing companies, Mercura is a powerful, Business Central-integrated CPQ tool that simplifies configuration-heavy sales processes.
Mercura CPQ offers both internal and dealer-facing portals, making it flexible enough for direct sales teams, distributor networks, or even end-user self-service. What sets Mercura apart is its deep configuration engine: it allows for layered constraints, country-specific logic, dynamic quoting, and advanced rule-building — all with a low-code interface. For companies running Microsoft Dynamics 365 Business Central, Mercura seamlessly synchronizes item data, prices, discounts, and customer details, ensuring that your quotes are accurate, timely, and aligned with backend operations.
The software supports regional pricing, multi-language use, and tenant-specific configurations — meaning your internal users can use one version, while partners or customers see another with different logic and pricing. Whether you’re configuring ventilation units, industrial doors, or trucks, Mercura’s guided selling experience, powerful constraint engine, and slick quote generation features are all designed to reduce errors and close deals faster.
What is Mercura CPQ?
Mercura CPQ is a modern Configure, Price, Quote solution built for manufacturers and industrial companies that sell complex products. Developed in Denmark, the platform provides a user-friendly interface for building product configurators — including dynamic forms, rule-based logic, real-time calculations, and integration with Microsoft Dynamics 365 Business Central.
Unlike legacy CPQ systems that often require extensive development or custom code, Mercura uses a modular, low-code setup. Users can create guided selling flows, enforce product compatibility rules, apply real-time pricing, and generate polished PDF quotes without writing any code. Configurators are built using Mercura’s “Form Builder” and “Constraint Builder,” allowing for endless flexibility — from conditional logic to parametric calculations.
Its deep integration with Business Central allows it to pull in item data, customer-specific pricing, BOMs, and more — while also pushing completed configurations and accepted quotes back into BC as production or assembly orders. The system supports multiple tenants (e.g., public-facing, dealer-specific, and internal versions), making it scalable for any sales channel. All of this makes Mercura an excellent choice for companies needing a streamlined, accurate, and powerful quoting experience.
Demo video
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Key Features of Mercura CPQ
- Advanced Rule & Constraint Builder: Set up simple to highly complex configuration rules using logic trees, calculations, conditionals, and nested expressions. Enforce compatibility, apply regional restrictions, and provide warnings based on selected options.
- Guided Selling with Form Builder: Create user-friendly configuration steps with drop-downs, sliders, checkboxes, and more. Add images, videos, descriptions, and real-time feedback to guide users through the process.
- Out-of-the-Box Business Central Integration: Synchronize item numbers, pricing, customer-specific discounts, and inventory levels with BC. Push BOMs and sales orders directly into BC when quotes are accepted.
- Multi-Tenant Support: Run separate instances for internal sales, dealers, or public users. Each tenant can have different pricing, rules, and configuration complexity, yet share the same data layer.
- Document & Proposal Generation: Generate polished, professional sales proposals including BOMs, technical data sheets, installation guides, and custom front pages — all customized per quote.
Pros and Cons of Mercura CPQ
Pros
- Seamless native integration with Dynamics 365 Business Central
- Highly flexible configuration rules and constraint builder
- Supports multi-tenant use (internal, dealer, public)
- Localized pricing, language, and currency options
- Intuitive, no-code configuration setup
Cons
- Learning curve for advanced logic rules
- Configuring deeply nested rules, parametric logic, and complex constraint networks requires specialized knowledge or vendor support
- Slower performance with very large configuration models that have intricate logic
- Implementation timelines vary (50 to 100 hours) depending on complexity
Reviews of Mercura CPQ
⭐ 5.0/5 (5 Ratings)
What Users Like:
Users consistently praise its robust configuration engine, seamless integration with Business Central, and polished quote generation capabilities.
Common Complaints:
Several users note that while basic configuration is straightforward, building complex rule sets and nested logic requires a significant time investment and expertise.
Mercura CPQ Ratings Table
| Feature | Rating |
|---|---|
| Core CPQ Capabilities | 🟢 |
| Advanced CPQ Capabilities | 🟢 |
| CRM Capabilities | 🟢 |
| ERP Integration (Generic) | 🟢 |
| Native Business Central Integration | 🟢 |
| Proposal Generation Tools | 🟢 |
| CAD Integration | 🟢 |
| Dealer Portals & B2B eCommerce | ❌ |
| B2C eCommerce Integration | ❌ |
Pricing & Plans
Mercura does not publicly list its pricing. However, typical implementation times range between 50–100 hours depending on the complexity of your products and rules. Multiple tenants (internal, dealer, public) can be created at no additional technical limitation, but pricing may vary based on scope.
Final Thoughts
Mercura CPQ is a top-tier configuration solution purpose-built for industrial manufacturers using Dynamics 365 Business Central. It stands out for its combination of deep ERP integration, intuitive interface, and powerful logic-building capabilities. Whether you’re selling trucks, ventilation units, or industrial door systems, Mercura helps simplify the quoting process without compromising on complexity or accuracy.
While it may not be the right fit for companies looking for flashy 3D visuals or integrations outside the Microsoft stack, it’s a perfect match for Business Central users who need a reliable, flexible, and scalable CPQ system. The ability to run internal, dealer, and public versions — all drawing from a single data source — makes Mercura a uniquely powerful tool in the CPQ space. If your team struggles with quoting accuracy, sales speed, or configuration complexity, Mercura CPQ is absolutely worth considering.
If you’re a manufacturer using Business Central and you’re seeking a fast, reliable, and scalable configuration tool, this solution is worth a serious look.
Book a 30-minute consultation with our CPQ experts.
Want to learn more? Read our in-depth guide on the Best Business Central Product Configurator Add-Ons in 2025
